Responding to customer needs in a timely manner cannot be achieved through a company's product development capabilities alone. Needless to say, another key factor is whether the company has the core elemental technologies required for product development. For this reason, Otsuka Electronics continually pursues leading-edge technologies, having established a team specialized in research into technologies for the material characterization using optical techniques such as emission, reflection, transmittance, scattering, and interference.

Without a doubt, the number of new technologies related to optical measurement is large, so we forcus to obtaining the latest information from customers through its sales force to catch the latest customers' needs with accuracy.

Examples of such technologies include some under evaluation, such as those for developing organic EL displays, said to be the next generation of display device; the DVD standard, which is projected to grow as a leading mass-storage medium; the gas-analysis technologies needed to reduce greenhouse gases - a problem common to all humankind - and technologies related to genetic testing to detect diseases before the clinical onset of symptoms.